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3D Product Design & Branding
Tools & Technologies
- 3D Modeling & Rendering: Foundry Modo
Graphic Design & Layout: Adobe Photoshop, Illustrator, InDesign
Outcome
- The final 3D renderings positioned KONG’s pet flavor sprays as innovative, user-friendly, and visually appealing. By blending cosmetic-inspired aesthetics with approachable branding, the designs communicated both quality and playfulness, helping establish the product line as a standout offering for pet owners.
Design Pets Can Taste
3D product concepts blending cosmetic elegance with playful, pet-friendly branding.
KONG Pet Flavor Sprays — 3D Product Design & Branding
Project Overview
Iverson Design developed a series of 3D product designs for a new line of pet flavor sprays by Kong. The objective was to create a modern, consumer-friendly aesthetic that would resonate with pet owners while maintaining KONG’s strong brand identity. Initial concepts drew inspiration from cosmetics and personal care packaging, later refined to include vibrant colors and approachable design cues tailored for a broader audience.
Creative Approach
Concept & Design Development:
Conducted visual research across cosmetics and pet care categories.
Evolved the design direction from sleek, cosmetic-inspired forms to brighter, more playful color palettes and accessible label designs.
3D Modeling & Rendering:
Created photorealistic models of liquid containers, spray bottles and aerosol cans.
Applied advanced texturing, lighting, and rendering techniques to achieve lifelike product visuals.
Brand Integration & Labeling:
Designed label layouts with clear typography, vibrant graphics and consistent brand integration.
Applied KONG’s brand elements across all product variations to ensure a cohesive product line.
