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Built for the Mission
Deliverables
- Website:
Fully responsive and visually striking online presence.
Campaign Media: Photography, video and motion content for digital and broadcast use.
Marketing Collateral:
Printed brochures, banners, hang tags, POP displays and packaging design.
Outcome
- This project positioned OTB Boots as a leader in military and tactical footwear by blending design, storytelling and technical precision. The multimedia campaign amplified brand credibility and strengthened engagement across digital and traditional channels.
Built for the Mission
A responsive website and multimedia campaign showcasing OTB Boots’ elite tactical performance.
OTB Boots — Military Footwear Division of New Balance
Website & Multimedia Campaign
Project Overview
For OTB Boots, New Balance’s military footwear division, Iverson Design developed a comprehensive new website and integrated marketing campaign showcasing the brand’s specialized footwear for military, amphibious and special police forces. The initiative emphasized the rugged performance, durability and mission-ready design of OTB products, tailored for elite operational environments.
Creative Approach
Website Design & Development:
Built a modern, responsive site with a bold, user-centric layout to communicate brand identity, highlight product lines and optimize conversions across devices.
Photography & Video:
Produced high-quality imagery and video presentations capturing craftsmanship, field testing and real-world applications.
Graphics & Motion Design:
Designed custom visuals, motion graphics and VFX to enhance digital campaigns and emphasize innovation.
Social Media Advertising: Created dynamic, platform-specific ad content for Instagram, Facebook and LinkedIn to maximize reach and engagement.
Print & Packaging:
Delivered trade show collateral, brochures, hang tags, POP displays and footwear box designs combining utility with strong branding.
