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Beyond the Game
Outcome
- The conceptual merchandise extended the fun, charm and humor of the Noobs universe into physical products, creating opportunities for brand growth beyond the screen. By bridging gaming IP with real-world consumer touchpoints, Zelgor Games can enhance visibility, attract new audiences and deepen fan engagement through playful, interactive brand extensions.
Beyond the Game
Product design and retail concepts turning the Noobs IP into an immersive brand experience.
Zelgor Games — Noobs Merchandise Concepts
Project Overview
Iverson Design worked with Zelgor Games to develop product design concepts that extended the Noobs brand, originating from NoobTubes and Noobs in Space, into tangible merchandise and promotional products. The goal was to capture the brand’s humor and playfulness while creating a cohesive, immersive experience that connected the digital universe to real-world consumer engagement.
Creative Approach
Brand Integration:
Adapted the Noobs visual style, characters, and motifs into consumer-ready products.
Ensured brand consistency across categories to strengthen recognition and loyalty.
Product Concepts & Applications:
Food & Beverage: Created packaging inspired by McDonald’s-style branding, snack items and a signature “Noob Juice” beverage concept.
Personal Care & Lifestyle: Developed playful packaging concepts such as Noobs baby shampoo and themed lifestyle products.
Retail Displays: Designed point-of-purchase displays and merchandising materials featuring Noob characters to draw shopper attention.
Character & IP Utilization:
Applied recognizable Noobs characters, color palettes, typography and motifs across product designs.
Reinforced continuity between the gaming universe and merchandise offerings.
