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Noobs, Nebulas and New Audiences
Attribution
- Incorporated the Noobs in Space logo artwork by Monica Oh, ensuring brand continuity throughout the campaign.
Outcome
- The resulting dynamic, story-driven visuals elevated Zelgor Games’ social presence, engaging current fans while attracting new players. By fusing playful illustration with polished 3D design, the campaign reinforced the brand identity of Noobs in Space and supported its long-term promotion and player engagement.
Noobs, Nebulas and New Audiences
Playful illustrations and 3D design bringing Noobs in Space to life across social media.
Zelgor Games — Noobs in Space Social Media Campaign
Project Overview
Iverson Design partnered with Zelgor Games to create a series of engaging, visually striking social media assets for Noobs in Space, a mobile game celebrated for its whimsical humor and vibrant galactic adventures. The campaign’s goal was to bring the game’s quirky world to life through illustration, 3D design, and adaptive storytelling that resonated across digital platforms.
Creative Approach
Illustrative Campaign Assets:
Designed playful, colorful scenes of “Noobs” navigating imaginative outer space environments.
Highlighted unique obstacles, levels, and achievements while reinforcing the game’s lighthearted identity.
Special Event Posts:
Produced thematic content tied to holidays, birthdays, and cultural milestones.
Blended 2D illustrations with 3D modeling and rendering for visuals that stood out in crowded feeds.
Adapted formats for multiple social platforms to optimize engagement and shareability.
Production Techniques & Tools
3D Modeling & Rendering: Foundry Modo for detailed modeling, texturing, and lighting.
Compositing & Illustration: Adobe Photoshop and Illustrator for final polish, enhancements, and consistency.
Integrated traditional illustration workflows with advanced 3D pipelines to achieve a distinctive hybrid style.
