Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Racing Redefined
Deliverables
- Short-form social media videos (10–60 seconds).
Motion-enhanced video assets optimized for cross-platform promotion.
A cohesive promotional toolkit targeting investors and brand partners.
Outcome
- The video series functioned as a strategic promotional asset, effectively blending cinematic flair and persuasive marketing elements. By showcasing the thrill, innovation and market potential of The Human Baton, the campaign built anticipation, reinforced brand credibility and inspired investor confidence in the project’s global reach and commercial appeal.
Racing Redefined
Cinematic social media videos designed to capture the thrill and investment potential of The Human Baton.
The Human Baton — Social Media Investor Videos
Project Overview
Iverson Design developed a series of short-form social media videos to attract and engage potential investors for The Human Baton, a James Bond inspired racing adventure from the creators of American Ninja Warrior. The goal was to combine cinematic storytelling with strategic marketing, positioning the show as both a thrilling entertainment concept and a high-value investment opportunity.
Creative Approach
Conceptualization & Storytelling:
Crafted impactful storylines capturing the espionage-inspired energy and sophistication of the series.
Emphasized competitive elements, unique race formats and the show’s high production value.
Video Production & Editing:
Produced dynamic, mobile-optimized short-form videos designed for maximum impact on social platforms.
Enhanced with motion graphics, cinematic sound design and professional editing for a polished, elite brand feel.
Investor Messaging:
Integrated sponsorship opportunities, audience reach, and global market potential into the narrative.
Designed each video with clear calls-to-action tailored to stimulate investor interest and inquiries.
