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Brand Launch & Multimedia Campaign
Services Provided
- Video Production: Planned and executed a multi-camera shoot with drone integration to capture both sweeping aerials and intimate ground-level perspectives.
Photography:
Produced complementary still images for broader marketing use.
Motion Graphics:
Added polished visual elements to enhance storytelling.
Sound Design:
Selected and synced music to align with the emotional tone of each video, creating immersive viewer experiences.
Deliverables
- Four polished, cinematic videos tailored for web and social platforms.
A suite of still photography assets to complement video storytelling.
Outcome
- The project elevated Independence Harbor’s digital presence, providing a powerful marketing toolset that communicates the venue’s beauty, flexibility and unique offerings. The videos blend artistic vision with technical precision, helping prospective clients connect emotionally with the space before ever setting foot on the property.
Tools & Technology
- Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Audition.
3D & Animation:
Cinema4D, Foundry Modo.
Audio Editing:
iZotope RX 10.
Marketing & Analytics:
Klaviyo integrations, site statistics, CMS optimization.
Production Equipment:
Professional-grade video and audio gear for broadcast-quality media.
Deliverables
- Distinctive logo and brand identity system.
Comprehensive social, print and digital marketing campaigns.
Promotional video series and high-quality product photography.
Responsive website with enhanced SEO, CMS management and analytics.
Outcome
- This integrated multimedia campaign gave SQAIRZ Golf a powerful, unified brand presence during its critical startup phase. The work expanded the company’s visibility and engagement across channels, supporting growth as SQAIRZ expanded its product line into professional baseball and pickleball footwear engineered for both men and women.
Launching a Brand. Building a Legacy
A comprehensive multimedia campaign establishing SQAIRZ Golf as a performance.
SQAIRZ Golf — Brand Launch & Multimedia Campaign
Project Overview
As SQAIRZ Golf entered the market as a performance-focused startup, Iverson Design delivered a comprehensive suite of marketing and advertising services across both print and digital platforms. The initiative established a strong, cohesive brand presence and positioned SQAIRZ as an innovator in golf footwear.
Creative Approach
Brand Identity:
Designed the logo and brand assets, creating a distinctive visual system that reflects innovation and performance.
Social Media & Marketing Graphics:
Produced engaging content for campaigns, promotions and ongoing digital presence.
Product Photography & Video:
Captured the craftsmanship, detail and benefits of SQAIRZ footwear through high-quality imagery and promotional videos enhanced with motion graphics, testimonials and professional audio.
Print & Digital Collateral:
Designed business presentations, reports, posters, banners, white papers and email marketing campaigns.
Web Design & Development:
Built a responsive, user-friendly site with modern aesthetics, seamless navigation, and integrated email marketing via Klaviyo. Enhanced CMS performance, SEO and analytics to optimize conversions and visibility.
