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3D Animation for TD Garden
Tools & Techniques
- Graphics: Adobe Photoshop, Illustrator.
3D Modeling & Rendering: Foundry Modo.
Motion Graphics: Adobe After Effects.
Audio Editing: Adobe Audition.
Final Edit & Delivery: Adobe Premiere.
Outcome
- The animation ran during Boston Bruins and Boston Celtics games (2015–2018), reaching thousands of fans per event. By combining local visual storytelling with large-scale arena exposure, the project elevated H.T. Berry’s brand presence, turning an everyday delivery truck into a memorable, city-wide marketing icon.
Driving the Brand at TD Garden
Dynamic animation turning H.T. Berry’s delivery route into a fan-facing brand experience.
H.T. Berry — 3D Animation for TD Garden
Project Overview
Iverson Design created a 3D animated advertisement for H.T. Berry, showcased at the TD Garden in Boston, MA. The animation followed the journey of an H.T. Berry delivery truck through a stylized 3D version of Boston, featuring iconic landmarks such as the Leonard Zakim Bridge, Prudential Tower, John Hancock Tower and TD Garden itself.
Creative Approach
3D Animation & City Landmarks:
Modeled and animated a stylized version of downtown Boston.
Highlighted recognizable landmarks to create a strong connection with local audiences. Designed smooth, dynamic motion to follow the truck’s path across the city.
Advertising Formats:
Optimized the animation for multiple display dimensions and orientations.
Adapted content for the TD Garden’s scoreboard, arena-wide encircling signage, concourse monitors and concession screens.
