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Sustainability in Every Fiber
Outcome
- The resulting visuals provided high-impact marketing assets that positioned Faytex and Dupont’s new eco-fabric line as both innovative and sustainable. By combining technical 3D artistry with brand storytelling, the campaign strengthened the companies’ market presence and aligned with growing consumer demand for environmentally conscious products.
Sustainability in Every Fiber
3D advertising visuals showcasing eco-conscious footwear fabrics for Faytex and Dupont.
Faytex & Dupont — Eco-Footwear 3D Advertising
Project Overview
Iverson Design partnered with Faytex Corporation and Dupont to develop a digital and print advertising campaign showcasing a new line of eco-conscious textile fabrics created from blended natural materials for footwear products. The goal was to craft visually striking imagery that conveyed both innovation and sustainability, while aligning with the brand’s reputation for advanced material technology.
Creative Approach
3D Artwork & Visualization:
Built detailed product visuals in Foundry Modo, emphasizing texture and form to highlight the unique qualities of the fabrics.
Applied Substance Painter and Photoshop for post-production enhancements, including color grading and refined surface detail.
Advertising Applications:
Integrated 3D renderings into digital and print marketing materials, reinforcing the eco-friendly message across multiple channels.
Featured artwork prominently on the Faytex website (makers of Dri-Lex®), extending reach to both trade and consumer audiences.
